Free Newsletter

QUICK POLL
  • Will the new cloudbook device be a success?
  • Yes
  • No
Advertize your telecoms job

Freescale looks to exit handset chips and break Motorola ties forever

By CAROLINE GABRIEL

Published: 6 October, 2008

READ MORE: Motorola | Semiconductor | Handset

Freescale Semiconductor, the former silicon arm of Motorola, says the scale needed to compete in the handset chip business is beyond its capabilities and it will seek a buyer or joint venture partner for this part of its operations.

The company would not comment on potential candidates, nor a price tag. The cellphone part of its business generated about $1bn in revenues last year and makes up about 20% of total sales, with automotive and networking equipment chips, where Freescale is the global market leader, being the strongest activities.

The cellphone chip activity has suffered from the split from Motorola in 2004 because the device maker has started to shop around for alternative suppliers for high value chips, notably Qualcomm, and Freescale has found it hard to replace the business, despite a high profile win at RIM and the claim of a third tier one customer, as yet unnamed. Also, Motorola retained many of the rights to software for the 3G products, and Freescale only recently licensed this - "too little too late", in the view of many analysts. And of course, Motorola itself has been in decline and so its orders have fallen even for chips where it still relies on Freescale.

In addition, when Freescale was taken into private hands in a $17.6bn leveraged buy-out in 2006, it was left with a heavy debt burden that has restricted its freedom to compete. For the quarter ended June 30, Freescale reported a net loss of $184m, revenue of $1.47bn and long term debt of $9.28bn.

Michel Mayer stepped down as CEO in February and successor Rich Beyer initiated a six-month strategic review, and at an early stage in this, said he would concentrate R&D on product lines that can deliver a market lead and/or high margins. In cellphone chips, Freescale only ranks number six in the market - after Qualcomm, Texas Instruments, MediaTek, Skyworks Solutions and Marvell - and the type of products that could improve its appeal, such as multifunction chipsets, would require high R&D investment that would be best shared with a partner.

"The fact of the matter is that the business is becoming more and more complex," Beyer told The Wall Street Journal. "The scale necessary to continue to compete at the level of some of the players that are larger than us" is beyond Freescale's capability.

COMMENTS

Add Comment
No comments yet. Be the first to add a comment!
MARKET PLACE

    Digital Money: The Convergence of Contactless Card and Mobile Payments

    This report examines the emergence of digital money from the perspective of the convergence of card-based proximity payments to the...

    Cloudbooks: Market Analysis and Forecasts

    This report is based on interviews with device OEMs, retailers and resellers and provides a comprehensive analysis of the new cloudbook...
WHITE PAPERS

    Satellite Phones: Will Dual Mode Help the Phoenix Rise from the Ashes?

    Satellite phones have followed an arduous path since their much-hyped launch more than a decade ago. The hype was followed by an e...

    Mobile Widget Platform Market Analysis: Understanding the Business Case and ROI

    This white paper presents an analysis of the mobile widget platform market, as well as metrics supporting a mobile carrier?s busin...

POST COMMENT

You must be a registered user to post a comment. or
Username *
Email *
Comment *
Information on formatting options