• MOST READ

• LATEST NEWS

Adobe is one of the companies battling for control of the mobile web agenda, but it has been hampered by the exclusion of its Flash technology from the iPhone and the Android-based G1. Now it is stepping up its efforts to make it simpler for handset makers to incorporate fully blown Flash on to their devices, to deliver a unified experience across PCs and mobile products. It is also working with ARM, the dominant processor maker in handsets, to push its cause further.

Adobe hopes its new developments will quieten the claims of hostile parties like Apple - that Flash Lite, which is installed on the bulk of the world's smartphones, is not sufficiently fully featured for high end mobile web applications; and that full Flash is too difficult to integrate and too resource hungry.

At the company's MAX conference last week, CTO Kevin Lynch said Adobe was preparing a version of Flash Player 10 for higher end mobile platforms, and demonstrated the product on Symbian, Android and Windows Mobile products. He also said the team is working on an iPhone version, though of course this will need to be approved by Apple, which has its own political reasons for limiting Adobe's power. "We need to pass the taste test of Apple's head chef," joked Lynch.

Adobe also released version 1.5 of its AIR 1cross-runtime platform this week, a release that inherits Flash Player 10 abilities such as better text rendering, support for right-to-left text scripts such as Arabic, multichannel audio, and 3D effects. This will also come in a mobile version and was demonstrated running on an Aigo Linux-based MID.

ARM and Adobe are to collaborate to optimize both Flash Player 10 and AIR 1.5 - which Adobe aims to establish as a de facto standard by opening APIs through its Open Screen Project - for mobile devices. In particular, the partners will work on API support for graphics chips and hardware accelerators, and lower power consumption. ARM partners like Qualcomm, Texas Instruments and Nvidia are also expected to participate.

Related Stories

COMMENTS

No comments yet. Be the first to add a comment!

Digital Money: The Convergence of Contactless Card and Mobile Payments

This report examines the emergence of digital money from the perspective of the convergence of card-based proximity payments to the...

Cloudbooks: Market Analysis and Forecasts
This report is based on interviews with device OEMs, retailers and resellers and provides a comprehensive analysis of the new cloudbook...