O2 focuses on MVNOs - Tesco's iPhone and GiffGaff
Published: 26 November, 2009
READ MORE: UK | O2 | Tesco Mobile | MVNO | iPhone
Continued ...
"We don't have mega advertising budgets so we need our members to help make us famous," the company said as it opened its doors today. "If you're handy with a video camera and have a sense of humour why not try hiring one of our tools from our tool site and shoot a film for us." Incentives include cash prizes of £5,000, says telecoms.com, which notes that the MVNO is borrowing techniques successfully used in other sectors such as travel, where sites like Trip Adviser rely heavily on user input.
GiffGaff calls to UK mobiles and landlines will cost 8p per minute and texts 4p each while most calls between GiffGaff phones will be free. There is a promotional rate of 16p per minute for international calls to 36 popular destinations.
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