Myriad aims to bring mobile web to the next billion
Published: 27 November, 2009
READ MORE: Myriad Group | Nokia | LG Electronics | Applications (Browser) | UI Framework | Widget | Messaging | GSM | Java | Linux
Continued ...
This makes a low end software and data platform a key requirements, and this is one of the most important legs in Myriad's fourfold product strategy. As outlined by chief commercial officer Steve Langkamp, whose particular experience lies on the operator side of the fence and also in social networking, these four directions are the low end mobile software platform, focused on widgets and the 'browser as OS' concepts and building on the OpenWave heritage; mobile messaging clients; embedded Java (including Java enhancements for Android); and products for operators, mainly focused on USSD, the GSM messaging standard suited to very low end phones and connections. These prongs are being supplemented with a range of aggregated social networking products for the network and client sides, following the recent acquisition of Australian specialist Xumii (Langkamp also brings experience of this world from his time as COO at ShoZu).
Myriad's second breakthrough was to announce a partnership with LG, which will entrust the firm with ensuring that its mobile Java and OMA (Open Mobile Alliance) apps run effectively on Android (OMA specifications cover a host of mobile technologies including MMS, IP, DRM, instant messaging and WAP). The Korean giant releases its first Android phone, the GW620, this month, initially with Orange and Canada's Rogers Wireless. LG, like most of the handset majors, already works with Myriad on software experiences for the mass market.
More on Myriad's strategy in Rethink's subscription analyst newsletter Wireless Watch. Please email Caroline Gabriel for a trial on caroline@rethinkresearch.biz.
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