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Samsung pledges threefold increase in its smartphone sales

By CAROLINE GABRIEL

Published: 5 February, 2010

READ MORE: Samsung | Handset | Android

Continued ...

Last month, rival LG stated a goal of shipping 140m devices this year, which would also be a 19% rise on 2009. The fellow Korean vendor also needs to make a stronger showing in smartphones, and plans more Android and Symbian phones plus a major push in Windows Mobile 7 when that appears.

"Samsung's confirmation of an aggressive strategy means the segment will become ultra-competitive this year," Kim Chang-jin, an analyst at Hanwha Securities, told Korea Times. "The smartphone wars will be good news for consumers. But the fierce competition will inevitably place downward pressure on vendors' pricing and margins."

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