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LiMO looks for closer ties with new operator supergroup
Foundation offers "practical assistance" to create common wholesale platform
Published: 2 March, 2010
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Continued ...
The overall aim of LiMO is that "commercial innovation can freely thrive without brand or business model conflict with the underlying platform. But Gillis admits western cellcos have a lot to learn about creating brands and user experiences that can resonate with consumers to the same degree as those of vendors (or Asian carriers). And this will not be an overnight process. "If operators prove to be unable to create these brands theyu will be pushed towards the dumb pipe. And it took DoCoMo two years to get its FOMA brand right," he commented.
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