Orange backs MeeGo for three-screen strategy
French carrier gets route to PC ecosystem and new devices with Intel alliance
Published: 3 March, 2010
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Orange insiders are clear that Intel, not Nokia, is the real attraction in the MeeGo tie-up, opening up access to the PC developer community, not always easily available to cellcos. The carrier will work with Intel increase the availability of Orange Signature Services, such as Orange TV and Orange Maps, on MeeGo/Atom products. Yves Maitre, SVP of devices at Orange, commented: "75% of our customer base has yet to embrace the mobile internet. It is our role to make sure our customer's journey into this richer mobile multimedia environment is simple and easy. Our collaboration with Intel on the MeeGo software platform will not only ensure a broader choice in terms of screens and devices, but that customers continue to benefit from a consistent user experience delivered through Orange Signature services, including a customized homescreen they trust and recognize, the highest quality network and secure and simplified billing."
The heavy emphasis on Intel, rather than Nokia, in the Orange statements reflects the carrier's need to broaden its device range to PC-style gadgets, a move also being made by other large cellcos like AT&T, as they chase quad plays, or add-on data plans attached to second, third or fourth wireless products.
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