Samsung plans unified developer platform for TV and phone
Targets common experience that will span its smartphones, internet TVs and PCs
Published: 21 October, 2010
READ MORE: Samsung | Mobile Content
Multiscreen is the watchword, as operators recognize that the mobile broadband model has to move beyond cellphones alone to generate growth and new revenues. Samsung is well positioned to ride the wave, given its activities across the device and media spectrum, and it has released more details of its unified applications platform, which will span its phones, PCs and televisions.
The Korean giant has already harmonized some of the user experience for its apps and content stores in some regions, notably its movie stores, which reflect its heavy focus on multiscreen video. Its successful smartphone, Galaxy S, is positioned as an advanced content device first and foremost, but now Samsung aims to draw its various video and apps activities more closely together into a common developer framework.
It told the Reuters news agency that a unified platform would attract more developers and consumers. Interestingly, the interview was not with a Galaxy S executive but a VP from the visual display division, Kyungsik Kevin Lee, who said: "We have a plan to have a single platform for Samsung TV and phones", which he said was already under development. However he would not commit to a timescale.
Samsung will be closely watched by other companies that have feet in phones, PCs and TVs, notably compatriot LG, and Japan's Sony. But multiscreen content, with combined user interfaces and stores, will be key to other members of the ecosystem too, and approached in different ways. Operators will aim to be the controlling factor, delivering the content seamlessly to multivendor devices throughout the chain, while others will use a certain product as a starting point, as Motorola is doing in its collaboration with Verizon on a tablet linked to the FiOS IPTV service as well as mobile content.
For its part, LG has focused recently on the DLNA standard for sharing content across different platforms in the home, and its first smartphone running Windows Phone 7, the Optimus 7, will support this feature.
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