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The operators continue their bid to seize back control of mobile applications from Google and co. Sprint, which also needs to regain a lot of customers from its more traditional cellco rivals, has been thinking more creatively than most, both on its 3G and WiMAX-based 'Sprint 4G' services. Its latest move is a browser-based platform, called Browser-VAS, which helps developers to create value added services that target multiple device types and operating systems.

Many carriers are trying to draw the sting from Android and others by spanning several OSs, making their own brand and apps platform the unifying feature for consumers and developers. Sprint has gone a step further by basing all this in the browser, moving beyond the apps download model to the more modern - but possibly more risky - world of cloud-based web services.

The carrier is providing a welcome boost for Openwave, which was a pioneer of mobile browsing but sold this business two years ago to focus on SaaS (software as a service) offerings for operators. Its Integra scripting engine lies at the heart of Browser-VAS, which provides tools for apps that execute within the browser, within the network, or in the cloud. In the first half of next year, Sprint will add a storefront for these products, which will bring the look and feel of the familiar download app stores to the cloud (though Apple's shop, and others, do support web as well as downloadable wares).

According to Openwave, Integra is made up of engines for apps mediation and data mediation, with open APIs, so that developers can quickly build programs that harness data within the carrier network - such as location information, analytics data, content adaptation and security. Integra also supports various revenue techniques such as targeted adverts or content, paid-for apps, syndicated data, subscriptions, mobile wallets and assorted billing options.

Browser-VAS fits into the trend for cellcos to try to harness the data and capabilities inherent in their networks to differentiate themselves from over-the-top players and attract developers. It follows hard on the heels of the launch of Sprint ID, a series of mobile content bundles that deliver collections of apps and media under one brand, user interface and bill.

During Sprint's Application Developer Conference this week, according to FierceMobileContent, the operator is also expected to introduce a mobile wallet that allows a user to put all their payment methods in one place and choose between them.

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