Samsung aims for 40m smartphone sales in 2011
Plans several new tablet models in different sizes to follow Galaxy Tab
Published: 8 November, 2010
Samsung's Galaxy S has made a good start at retrieving the firm's position in smartphones, where it has been a late developer. But it is targeting over 40m unit sales in this category next year, according to mobile division chief Shin Jong-kyun.
He told the Nikkei business daily that Samsung is targeting 20m smartphone sales worldwide this year and to double that figure in 2011. Both forecasts are improvements on Samsung's original goal, articulated when it unveiled Galaxy S, when it said it would sell 18m this year. However, it is being slightly more cautious than in September, when it said 2010 would see 25m shipments, rather than the vaguer "more than 20m" of Shin's interview.
Either way, Samsung is set for a major expansion in the smartphone sector, based on its Galaxy Android family and its Wave range, which runs its homegrown bada operating system (which some argue is not really a 'smart' platform, though it does have open APIs and an app store).
The aim is to achieve double-digit smartphone share next year, which would put intense pressure on firms like Motorola, which have taken earlier advantage of the Android boom. The share will still probably be less than half of Samsung's overall handset share, which has topped 20% and is still rising in 2010.
Samsung also hopes to be the key challenger to the Apple iPad in the new tablet space. Shin said it was preparing to follow the Galaxy Tab with models with various screen sizes between seven and 11 inches and probably even larger, and expects to sell one million Tabs this year.