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Google's new CEO anoints seven-strong inner circle

Streamlined management and engineering structure focuses on key growth areas such as mobile and social nets

By CAROLINE GABRIEL

Published: 10 April, 2011

READ MORE: People/Management | Google | Android

Google's new CEO, Larry Page, has lost no time in reorganizing the company he co-founded after Eric Schmidt relinquished the chief executive post. And the search giant has acquired Pushlife, a start-up whose technology helps users synchronize their iTunes and Windows Media Player collections with their cellphones.

Page has promoted seven managers to senior executive postions to streamline decision making, with the restructuring focused in particularly in key growth areas, mobile and social networking. Andy Rubin, head of Android is one of the new magic circle, which reports to Page, simplifying Google's often criticized bureaucratic structure.

Along with Rubin, now SVP of mobile, the rest of the executive team includes two managers focused on social applications - Vic Gundotra, now SVP of social, and Salary Kamangar, now SVP of YouTube and video. The rest are Sundar Pichai, SVP of Chrome, Alan Eustace for search, Susan Wojcicki for advertising and Jeff Huber for local & commerce.

As well as refining the management structure, the new organization aims to streamline engineering and product development too, with one person in charge of each product group. But Jonathan Rosenberg, formerly head of product management, is to leave.

Google also announced it had purchased Toronto-based PushLife, which offers a PC enabled mobile service for syncing BlackBerry, Symbian or Android smartphones with iTunes and WMP to transfer music and playlists. A user plugs a PushLife enabled phone into the PC in the same way as an iPod. The PushLife desktop plug-in then automatically starts and syncs with iTunes or Windows Media Player. Google reportedly paid about $25m for the three-year old company as Google progresses towards broader music and cloud services, areas where it is currently lagging Amazon in the Android content space.

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