Free Newsletter

Nokia enlists Angry Birds for NFC drive

NFC enabled version of game will headline Symbian upgrade, to activate swipe-based applications in C7 phone

By CAROLINE GABRIEL

Published: 3 May, 2011

READ MORE: Finland | Nokia | Games | NFC | Symbian

Nokia's Symbian operating system is becoming more interesting in its death throes than it has been for some time. The latest in a spate of enhancements geared heavily to the firm's emerging market strengths is broadening NFC capabilities to support mobile payments.

The company has recruited the authors of the famous Angry Birds mobile game, according to Bloomberg, to help with a Symbian upgrade that will activate NFC in the C7 smartphone, and provide a specialized version of the game. Although Nokia has been firmly committed to NFC for two years, and once promised to have it in every handset this year, the C7 is its first mass market handset to incorporate the swipe-based technology. The phone is on sale in many markets, including the US, where it is branded the T-Mobile Astound.


Sixten Sandstroem, the Nokia executive responsible for NFC partnerships, said: "The C7 is just the beginning.We want to create an open ecosystem which means we will partner with trusted service managers, credit cards, everyone." This indicates a new direction for Nokia, in the wake of its Microsoft partnership - leveraging its huge installed base to push mobile services and underlying, OS-neutral technologies. Sandstroem stressed that NFC is not just about payments, but any application that involves collecting or exchanging data by swiping a handset - such as swapping business card details. NXP, a premier manufacturer of NFC chips, believes 70m devices will ship this year with the technology, rising to 300m in 2013.

Angry Birds creator Rovio Mobile has joined the Nokia partnership program and will release an NFC-enabled release of its hit game for the C7. 'Angry Birds Magic' will give players 20 additional screens if they find other NFC-equipped players and tap handsets with them, to unlock the new levels. "We're going to use the power of our brand to maybe bring NFC to a wider user base so people realize what the technology is," Matthew Wilson, a Rovio marketing manager, told Bloomberg.

Related Stories

Share

  • email story Email
  • print story Print
  • digit digit
  • facebook facebook
  • Twitter Twitter
  • Linked-in Linked-In
  • Comments (0)

COMMENTS

Add Comment
No comments yet. Be the first to add a comment!
MARKET PLACE

    BYOD: Market Analysis and Forecasts

    An in-depth insight into the rise of BYOD policies within the enterprise and analysis of the impact the trend will have on IT departments,...

    Voice Command, Control and Search on Mobile Phones: Market Analysis & Forecasts

    This report provides a comprehensive insight into the growing importance of voice command, control and search on handsets, analysing...

    Data Centre Network Equipment: Market Analysis and Forecasts

    This report provides a global assessment of the data centre network equipment market. Besides assessing the key market trends, sub-markets...

    HetNet Market Summary & Forecasts: Macro Cells, Small Cells & Wi-Fi Offload

    Carriers are struggling to cope with the explosion of data traffic on their networks, and the additional deployment of LTE and legacy...

    Over-the-Top Communications: Threats & Opportunities for Mobile Operators

    This report examines the implications of widespread adoption of mobile over-the-top IP communications for mobile operators, handset...

    Portable Gaming Consoles: Market Analysis and Forecasts

    This report provides a global assessment of the PGC market. In addition to assessing the key market drivers, market barriers, vendor...
WHITE PAPERS

    Satellite Phones: Will Dual Mode Help the Phoenix Rise from the Ashes?

    Satellite phones have followed an arduous path since their much-hyped launch more than a decade ago. The hype was followed by an e...

    Mobile Widget Platform Market Analysis: Understanding the Business Case and ROI

    This white paper presents an analysis of the mobile widget platform market, as well as metrics supporting a mobile carrier?s busin...

POST COMMENT

You must be a registered user to post a comment. or
Username *
Email *
Comment *