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Samsung pursues own software destiny with bada 2.0

Releases software developers kit for its second OS, adding HTML5, in-app ads and other features to match Android


Published: 26 August, 2011

READ MORE: Samsung | OS | Handset

Amid lawsuits from Apple and Google's purchase of Motorola Mobility, Samsung is understandably raising the profile of its own operating system, bada. The Korean firm's mobile CEO recently said he was looking for acquisitions to boost Samsung's software assets and its control of its own OS destiny. It has been rumored to be interested in HP's webOS, but for now the main tactic is to enhance bada, and the firm has announced a software developers kit (SDK) for release 2.0.

The major upgrade was originally shown off six months ago but has taken its time to come to market. However, it is expected to gain a high profile when Samsung unveils its holiday season line-up at next month's IFA trade show in Berlin. Bada has been a surprise success in many quarters, particularly some European markets such as France, where it has overtaken mobile Windows. It powers the midrange but media-heavy Wave range.

The new OS supports multitasking; NFC for m-payments and data exchange between handsets; connectivity via Wi-Fi Direct; and voice recognition. "We have brought together our key mobile innovations in bada 2.0, setting the foundation for it to become a leading mobile platform," said JK Shin, head of Samsung Mobile.

Samsung is also pushing bada and Wave more rapidly than Android towards the emerging form factors which are fully geared to web services and cloud access rather than primarily to downloads. Bada 2.0 will sport an HTML5 browser and links to Samsung's web store, though it will also add enhancements to the more traditional Flash rich web technology.

To increase developer reach, bada will support the widgets and APIs released by the Wholesale Application Community (WAC), a carrier driven initiative which creates a common set of programming elements across different operating systems and cellco networks. Another key feature for developers is the introduction of In-App Ads, which allows adverts to be inserted in apps using the Ads API.

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