Oracle aims to ease cellcos' path to unified billing
Launches end-to-end content delivery system and upgrades billing platform to integrate different charging concepts
Published: 14 December, 2011
One of the most important migrations that cellcos are making is not to LTE, but to unified billing, which can consolidate all kinds of tariffs and promotions in a single, simple system - rather than as many as 30 different, incompatible ones, as seen at some carriers. Oracle is chasing segment leaders like Amdocs to take up the challenge, and has unveiled its Connected Digital Lifestyle offering.
This allows service providers to deliver, monetize and bill for all kinds of digital content, and Oracle says it will pull down the siloes in mobile billing and customer management. The product is designed to work with an operator's service delivery platform (SDP), unifying mobile content management and delivery, as well as advertising and billing.
As well as supporting end-to-end digital content retailing, the unified approach allows customers to be targeted with loyalty schemes or promotions, and in-app billing is included to simplify the purchasing experience.
Other capabilities include multi-channel advertising; location and subscriber profile targeting; and the facility to harness network assets such as location awareness, billing and messaging. Those network assets can also be exposed as Web 2.0 APIs to be included in new apps or services.
While this product integrates billing, customer data and content delivery, another new Oracle offering is more directly geared to carriers' huge charging challenges. It has upgraded its
Billing and Revenue Management upgrade and release 7.5 should allow companies to unify charging across different business units or siloes, and support a wide range of tariffs and payments from one console.