RIM reduces BlackBerry 10 plan to one device
Company reported to be focusing all its efforts on a single killer product to launch its new platform in Q3
Published: 5 January, 2012
READ MORE: Research In Motion | R&D | BlackBerry
RIM may still have two CEOs, but it has found it easier to slash its new smartphone line-up to just one. The company is reportedly putting all its R&D resources into developing a single, knock-out device to debut its forthcoming BlackBerry 10 platform, which will merge the current BlackBerry system and the QNX-based tablet OS.
According to sources which spoke to the BGR blog, RIM has cancelled several BlackBerry 10 projects, including Colt, the original prototype for the handset which will carry the burden of rescuing the firm from terminal smartphone decline. The sole survivor among the planned devices is codenamed London, and apparently looks similar to a design leaked in November, which had noticeable resemblances to the iPhone.
Focusing on one design could reduce time to market - it will be critical not to incur further delays, when RIM has already disappointed investors by pushing out its first BlackBerry 10 launch to the second half of this year. This was a major blow to its recovery plans. There is a logic to concentrating all the company's design and marketing capabilities on one killer launch. It worked for Apple - but the downside, of course, is that the resulting product needs to have the impact of an Apple gadget, which seems over-ambitious for RIM. Lesser mortals tend to spread their bets by creating different models suited to different markets.
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