Sony's nasne device highlights four-screen promise
Device will record and play broadcasts and video, integrating smartphones, PCs, PlayStations and tablets
Published: 17 April, 2012
Sony plans to launch a device to epitomize its promise of a four-screen content strategy to revive its ailing fortunes. The Japanese giant's next digital media recorder, the 'nasne', will be able to capture and stream video to Sony smartphones, PCs, tablets and PlayStation consoles.
The announcement came hard on the heels of new CEO Kazuo Hirai's outlining of a turnaround plan which emphasizes all kinds of mobile devices as well as gaming. His background is in the games and content elements of Sony, and he aims to de-emphasize the flagging TV business in favor of harnessing all the firm's diverse electronic gadgets and digital media assets, to create a unified content experience.
The nasne builds on an existing peripheral for the PlayStation, the 'torne' external TV tuner (called Play TV in Europe), but is a standalone gadget with its own 500Gbytes hard drive and a USB connection to attach further external storage. It will go on sale in Japan in July, with international plans still being finalized. It will feature inputs for terrestrial and satellite TV, at a price of ¥16,980 ($210).
It is the latest in a series of products and services to integrate Sony's different products under a common interface, allowing users to watch and record TV broadcasts using dedicated software on PlayStation consoles or Vaio TVs, and to access the recorded shows from the Vita portable game console, Xperia smartphones, and Sony tablets. It can also stream live or recorded shows to two such devices over a home network, and allows any device to use it as a network drive via the DLNA (Digital Living Network Alliance) specification.