Free Newsletter

New iPhone expected on September 12

Larger, slimmer handset will have heavy burden to fight back against Samsung, small iPad may also appear

By CAROLINE GABRIEL

Published: 1 August, 2012

READ MORE: iPhone

The wait for a new iPhone hit Apple's recent quarterly results, so the market is even more expectant than usual about the firm's next launch. Industry consensus is now that this will take place on September 12, and the event could debut both the 'iPhone 5'and a smaller iPad to counter the Google Nexus 7.

Amid the usual miles of column inches speculating about the features of the new handset, most agree it will have a larger screen and thinner body, as it is starting to look rather small against the Android superphones and even the 5-inch phone/tablet hybrids like Samsung Galaxy Note. If Apple does go larger, it will be the first physical redesign of its device since the iPhone 4, and the most dramatic since the original model.


That would meet criticisms that Apple has not been radical enough in rethinking its iPhone, which has been losing ground to Samsung's Galaxy, but of course the company also has to be careful not to alienate its many loyal users, since its biggest carrier partners, such as AT&T, rely heavily on upgrades by existing customers.

Apple sold 26m iPhones last quarter, down from 35.1m in the previous three months, as consumers held out for a new model. CFO Peter Oppenheimer said on the quarterly earnings call that "iPhone sales continue to be impacted by rumor and speculation around new products".

Apple may be under pressure from Samsung, which regained the global smartphone lead from its rival in the second quarter, but it is gaining on the wider Android base, at least in the US. According to researchers at Strategy Analytics, Android shipped on 56% of smartphones in the country during Q2, down from 61% a year earlier, while Apple's iOS share was up from 23% a year before, to 33%.

Related Stories

Share

  • email story Email
  • print story Print
  • digit digit
  • facebook facebook
  • Twitter Twitter
  • Linked-in Linked-In
  • Comments (0)

COMMENTS

Add Comment
No comments yet. Be the first to add a comment!
MARKET PLACE

    BYOD: Market Analysis and Forecasts

    An in-depth insight into the rise of BYOD policies within the enterprise and analysis of the impact the trend will have on IT departments,...

    Voice Command, Control and Search on Mobile Phones: Market Analysis & Forecasts

    This report provides a comprehensive insight into the growing importance of voice command, control and search on handsets, analysing...

    Data Centre Network Equipment: Market Analysis and Forecasts

    This report provides a global assessment of the data centre network equipment market. Besides assessing the key market trends, sub-markets...

    HetNet Market Summary & Forecasts: Macro Cells, Small Cells & Wi-Fi Offload

    Carriers are struggling to cope with the explosion of data traffic on their networks, and the additional deployment of LTE and legacy...

    Over-the-Top Communications: Threats & Opportunities for Mobile Operators

    This report examines the implications of widespread adoption of mobile over-the-top IP communications for mobile operators, handset...

    Portable Gaming Consoles: Market Analysis and Forecasts

    This report provides a global assessment of the PGC market. In addition to assessing the key market drivers, market barriers, vendor...
WHITE PAPERS

    Satellite Phones: Will Dual Mode Help the Phoenix Rise from the Ashes?

    Satellite phones have followed an arduous path since their much-hyped launch more than a decade ago. The hype was followed by an e...

    Mobile Widget Platform Market Analysis: Understanding the Business Case and ROI

    This white paper presents an analysis of the mobile widget platform market, as well as metrics supporting a mobile carrier?s busin...

POST COMMENT

You must be a registered user to post a comment. or
Username *
Email *
Comment *