Free Newsletter

Nokia cautious about launching Windows RT tablet

Finnish firm said to have designed a product but wants to see how Surface and other devices do before acting

By CAROLINE GABRIEL

Published: 21 December, 2012

READ MORE: Nokia | Tablet | Windows Phone

Fresh reports have surfaced that Nokia is working on a Windows RT tablet for launch in the first half of next year.

The Finnish firm certainly needs to diversify into new form factors to avoid becoming permanently reliant on a handset market which is commoditizing, and to gain some of the public attention that tends to buzz around tablets and convertibles.


However, it has to be even more careful than most vendors to avoid a launch flop, so it will need to differentiate its offering and get its launch timing and approach right. The features with which it is really starting to make its Lumia smartphones stand apart include location services, which could be harnessed effectively for a larger screened device, and imaging, which have less obvious relevance. However, Nokia is stuck with a reasonably vanilla user experience for WP8 - and Windows RT in future - because of Microsoft's restrictions, so the success of a tablet will partly depend on whether the consumer base is enthusiastic for the new operating system at all.

Nokia is reported to have been discouraged from launching too early by lukewarm early sales of other vendors' RT devices- especially as it wants to focus holiday season resources and public attention on Lumia, and on WP8, where it has a better chance of standing out from the crowd than in tablets (its previous efforts in the hybrid PC/handset space have not been great successes - remember the Nokia 770 Internet Tablet of 2005, and the Booklet 3G of 2009?).

According to Taiwan's Digitimes, Nokia also postponed its tablet plans in order not to clash with Microsoft's own Surface launch. "Nokia originally planned to develop a 10-inch Windows RT tablet equipped with Qualcomm's S4 processor in first quarter 2012, with Compal to undertake ODM production and initial shipments of 200,000 units to test the market," the sources indicated.

CEO Stephen Elop certainly recognizes the need for swift action to take advantage of a possibly brief window when carriers urgently want a third OS to counterweight Android and iOS, but when HTML5 is not mature enough to fill the role. He said in a recent interview with CNet: "There's been a marked shift towards this challenger mindset. We have to move with urgency. We have to have empathy and listen to our customers. How do we respond to consumer demand that we haven't done as quickly as before?"

Related Stories

Share

  • email story Email
  • print story Print
  • digit digit
  • facebook facebook
  • Twitter Twitter
  • Linked-in Linked-In
  • Comments (0)

COMMENTS

Add Comment
No comments yet. Be the first to add a comment!
MARKET PLACE

    BYOD: Market Analysis and Forecasts

    An in-depth insight into the rise of BYOD policies within the enterprise and analysis of the impact the trend will have on IT departments,...

    Voice Command, Control and Search on Mobile Phones: Market Analysis & Forecasts

    This report provides a comprehensive insight into the growing importance of voice command, control and search on handsets, analysing...

    Data Centre Network Equipment: Market Analysis and Forecasts

    This report provides a global assessment of the data centre network equipment market. Besides assessing the key market trends, sub-markets...

    HetNet Market Summary & Forecasts: Macro Cells, Small Cells & Wi-Fi Offload

    Carriers are struggling to cope with the explosion of data traffic on their networks, and the additional deployment of LTE and legacy...

    Over-the-Top Communications: Threats & Opportunities for Mobile Operators

    This report examines the implications of widespread adoption of mobile over-the-top IP communications for mobile operators, handset...

    Portable Gaming Consoles: Market Analysis and Forecasts

    This report provides a global assessment of the PGC market. In addition to assessing the key market drivers, market barriers, vendor...
WHITE PAPERS

    Satellite Phones: Will Dual Mode Help the Phoenix Rise from the Ashes?

    Satellite phones have followed an arduous path since their much-hyped launch more than a decade ago. The hype was followed by an e...

    Mobile Widget Platform Market Analysis: Understanding the Business Case and ROI

    This white paper presents an analysis of the mobile widget platform market, as well as metrics supporting a mobile carrier?s busin...

POST COMMENT

You must be a registered user to post a comment. or
Username *
Email *
Comment *