BlackBerry lures Android developers with a "last chance port-a-thon"
Third and final event set to boost the pre-launch total of apps one more time
Published: 17 January, 2013
Things are looking up for BlackBerry of late and following the success of RIM's two recent "port-a-thon" events the reinvigorated brand has announced a third. This one has been dubbed a "last chance" port-a-thon and begins on Friday. It seems to be a final push to lure a few more Android developers to port their apps before the launch of BB10 at the end of this month.
RIM has been praised for the ease with which Android developers can adapt their apps for BB10 and the last event saw 15,000 apps submitted, a figure which was revealed on Monday.
As before money is offered for each app which is submitted and accepted amounting to $100 an app for up to 20 apps. As an added incentive those who submit more than five apps will be put into a prize draw with a chance to win one of 250 limited edition BB10 devices.
A leaked training manual which hit the web this week has hinted that at its launch BB10 will be around 70,000 apps strong and if this weekend's event is as popular as its predecessors it seems like an attainable figure.
It was a little over two years ago that RIM was boasting about the 10,000th app on BlackBerry App world while Apple raced ahead with 250,000, Android 100,000. Although its rivals are still miles ahead (even Windows Phone now has over 120,000 apps in its marketplace) 70,000 is still a good starting point though as Windows Phone has proved a fully stocked store doesn't equal instantly huge handset sales.
The big launch of BB10 is now less than two weeks away and while there are bound to be a few surprises in store a healthy amount of leaks has meant that a lot of the mystery has been taken out of the OS. So far this hasn't been a bad thing creating a healthy amount of buzz, in addition to that generated by the app-related news.