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BlackBerry 10 apps to be more competitively priced

RIM announces changes to pricing tiers


Published: 28 January, 2013

READ MORE: US | Research In Motion | Applications

As the launch of BlackBerry 10 approaches the BlackBerry World store is looking increasingly healthy in terms of how many apps it contains, however it also appears that RIM knows it's not just enough to offer a large amount of applications. Over the weekend the company revealed that it is changing its pricing tiers for its apps, in a move to make it even more competitive with the app stores of iOS and Android.

The changes to the operating system's app store will be implemented soon, starting with the UK and Europe. It won't be long after that the new pricing points reach other markets. RIM says that the aim of the change is to make sure the apps' pricing is inline with currency fluctuations but also to ensure the content can compete with its rivals.

This means that in the UK the lowest pricing tier is going to change from £1.00 to £0.75, in Europe €0.99 to €0.89. The price change will be automatic and while it won't affect the availability of any developers' apps they can adjust the price themselves if they so wish. However RIM warns that it could be up to 24 hours before the new price appears on the BlackBerry World storefront.

RIM appears to have been pretty successful in drumming up developer interest in BB10 and when consumers are able to access the new store using handsets running the OS there should be at least 30,000 apps, if not considerably more.

With just two days to go until launch day the steady stream of leaks offering unseen glimpses at the platform continues. Most recently images have appeared showing off the photo and video gallery apps. Among the options offered to users is a link to Blackberry World to purchase new content and the ability to easily synchronise content with a laptop or computer.

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