Free Newsletter

RIM rolls out content partners for BB10

Significantly boosts its app store's consumer appeal with a host of deals with movie, TV and music publishers

By CAROLINE GABRIEL

Published: 28 January, 2013

READ MORE: Research In Motion | App Store | Mobile Content | BlackBerry

Two days ahead of the make-or-break launch of BlackBerry 10, RIM is whetting users' appetites with some advance news, in particular about its content partners. It has announced a list of multimedia partners for the revamped BlackBerry World app store, which will not feature premium video downloadsand movie rentals.

Video partners include 20th Century Fox, Lionsgate, MGM, Paramount Pictures, Sony Pictures Home Entertainment, Walt Disney and Warner Bros, while there is TV programming available from ABC Studios, BBC Worldwide, CBC/Radio-Canada, CBS, NBCUniversal and Univision Communications. At launch, video content will be limited to the US, UK and Canadian markets.


This dramatically increases the consumer appeal of BlackBerry World which, in its previous guise as BlackBerry App World, stayed close to RIM's enterprise roots, with its strengths lying in business software and a 'quality not quantity' approach supposed to make up for its relatively low numbers of offerings. But RIM has a significant appeal to young consumers because of its BBM (BlackBerry Messaging) service and the new-look store will have far more to offer them, with a profile closer to Apple's market leading shopfront.

As well as the film and TV elements, the store will also feature DRM-free music downloads from Sony Music Entertainment, Universal Music Group and Warner Music Group as well various independent labels like Rough Trade. These downloads will be available in 18 countries at launch. The vendor will reveal content pricing along with its first BB10 devices, due to be unveiled on Wednesday and to ship next month. The new BlackBerry World went live on the web last week.

RIM is also rethinking apps pricing to broaden the appeal of its storefront. There will be new pricing tiers, with the lowest ones coming in at a lower rate, and charges will be kept consistent across the globe by incorporating currency exchange rates and VAT requirements. The dollar, Canadian dollar, Euro and UK pound will be supported first.

However, there is still considerable scepticism that BB10 - despite appealing features such as the new content and the BlackBerry Balance virtualization capability - is enough to reverse RIM's decline in fortunes. Brian Blair, an analyst at Wedge Partners, spoke for many when he told Bloomberg: "I have yet to see the key feature in BB10 to get people to leave iPhone, Android or Windows. It will look good, with sleek hardware, but I expect only one quarter of decent sales before I see a decline."

Related Stories

Share

  • email story Email
  • print story Print
  • digit digit
  • facebook facebook
  • Twitter Twitter
  • Linked-in Linked-In
  • Comments (0)

COMMENTS

Add Comment
No comments yet. Be the first to add a comment!
MARKET PLACE

    BYOD: Market Analysis and Forecasts

    An in-depth insight into the rise of BYOD policies within the enterprise and analysis of the impact the trend will have on IT departments,...

    Voice Command, Control and Search on Mobile Phones: Market Analysis & Forecasts

    This report provides a comprehensive insight into the growing importance of voice command, control and search on handsets, analysing...

    Data Centre Network Equipment: Market Analysis and Forecasts

    This report provides a global assessment of the data centre network equipment market. Besides assessing the key market trends, sub-markets...

    HetNet Market Summary & Forecasts: Macro Cells, Small Cells & Wi-Fi Offload

    Carriers are struggling to cope with the explosion of data traffic on their networks, and the additional deployment of LTE and legacy...

    Over-the-Top Communications: Threats & Opportunities for Mobile Operators

    This report examines the implications of widespread adoption of mobile over-the-top IP communications for mobile operators, handset...

    Portable Gaming Consoles: Market Analysis and Forecasts

    This report provides a global assessment of the PGC market. In addition to assessing the key market drivers, market barriers, vendor...
WHITE PAPERS

    Satellite Phones: Will Dual Mode Help the Phoenix Rise from the Ashes?

    Satellite phones have followed an arduous path since their much-hyped launch more than a decade ago. The hype was followed by an e...

    Mobile Widget Platform Market Analysis: Understanding the Business Case and ROI

    This white paper presents an analysis of the mobile widget platform market, as well as metrics supporting a mobile carrier?s busin...

POST COMMENT

You must be a registered user to post a comment. or
Username *
Email *
Comment *