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BlackBerry World 70,000 apps strong at BB10 launch

Instagram set to round out collection of major apps

By MARK JONES

Published: 1 February, 2013

READ MORE: US | Applications

While a smartphone and its OS shouldn't be judged purely by the number of apps it offers alone there's no doubt that a store with a good variety of applications is no bad thing. BB10 looks to be off to a flying start in this respect as its big launch on Wednesday revealed that BlackBerry World is 70,000 apps strong. Android closed the gap between the number of apps it offered compared to iOS quite quickly, and it seems like the same is going to be true of BB10 and Windows Phone.

Microsoft's alternative launched with considerably less applications and currently boasts a total of over 120,000. A lot of BB10's app gathering success seems to have been down its popular Port-A-Thons and the fact BlackBerry has made it really easy for developers to port their apps from Android. It's said that around 40% of the apps currently in the store are ports of titles available on Android.


Although it's a smart solution it isn't a perfect one and some criticism has been aimed at the way Android apps look as if they've been adapted to run on a different platform. However the lion's share of the available apps have been developed specifically for BB10.

BlackBerry may have done a decent job assembling native versions of major apps but there's still a few names missing from the list which prevent it from being a home-run, most noticeably Instagram and Netflix. However according to The Verge BlackBerry is in talks to bring Instagram to the platform.

If it did pull it off it would certainly be a blow for Microsoft, as Windows Phone has yet to get the app. It would also help BlackBerry to gain the attention of the youth market which it once impressed with its messaging services.

For now though the platform has more than enough key apps to stay competitive, it just remains to be seen whether the BB10 user experience and hardware can live up to the hype.

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