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Samsung calls it a day for the ATIV Tab in Europe

Another blow for Microsoft's tablet efforts

By MARK JONES

Published: 8 March, 2013

READ MORE: US | Samsung | OS

Samsung has already shown a reluctance to release its ATIV Tab in the US and now it's calling it a day for the device in Germany, where it has already been released. According to German website mobilegeeks.com Samsung has decided it's going to stop selling the tablet in the market due to a lack of interest in the device.

Although Samsung has yet to make an official statement heise.de is also reporting the same news which comes from a company spokesperson at the CeBIT trade show. As well as Germany there are several other European markets where the tablet is going to be withdrawn from sale though which ones have yet to be named.


The tablet-maker's lack of faith in Microsoft's OS seems to come not from Windows as a platform but specifically Windows RT. The OS is a watered down version of Windows 8 which is halfway between the full version and Windows Phone 8 though this fact isn't reflected in the prices of the tablets.

Prices for the ATIV Tab start at around $780 so it's not hard to see why it hasn't made a huge impact. However the device isn't badly spec'd in terms of hardware and it wasn't badly received by the critics. With Microsoft's own Surface RT device offering a lower starting price, and plenty of fully featured Windows 8 laptops out there for much less, it's no surprise that it hasn't been a hit.

No official sales figures have been released yet by Microsoft, or anyone making RT devices, suggesting that things are definitely going as well as they'd hoped.

While it's another blow that Windows tablets, and Windows RT, didn't need this week has seen the news break that Microsoft is offering discounts on Windows 8 and Office to OEMs who make smaller touchscreen devices. This means that more affordable 7" and 8" Windows tablets may be on their way this year.

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