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Twitter moves towards mobile music

Building on acquisition of We Are Hunted music website, microblogging service reported to be boosting content activities


Published: 14 March, 2013

READ MORE: Applications | Mobile Content | iOS

There is a huge race on in the mobile and multi-device music world. Spotify is expanding to new territories as it gears up for the possible entry of Apple and YouTube, and now Twitter is reported to be readying a social music discovery service.

This application would debut on iOS, according to CNet, and has been created by the team behind music site 'We Are Hunted', which Twitter is said to have acquired late last year.

Although the product will start life as a standalone app, this could be the start of a far broader offering designed to differentiate itself from Amazon, Google and others with the power of its social interactions and recommendations. It will be called Twitter Music and is likely to incorporate some of the features of We Are Hunted, including advanced discovery techniques. It will curate tracks based on the people a user follows on Twitter, then stream them from Soundcloud. Reliance on that hosted service suggests it has not gone so far as to negotiate its own deals with music publishers.

Twitter has been bolstering the multimedia elements of its microblogging service recently, for instance by launching Twitter Cards and its first video sharing app, Vine.

We Are Hunted was originally focused on discovering music on peer-to-peer networks and blogs but then created music listening apps to run on Android and Spotify. The team had also previously built iOS music apps such as Pocket Hipster.

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