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Published: 17 February, 2009
READ MORE: Nokia | Vodafone | Browsers
One of the key growth areas for large carriers and device makers will be pushing the mobile internet features and applications, pioneered on smartphones, to the mass market and to emerging economies.
Nokia has already made significant moves by launching Ovi web services for new economies, and this has led to a strengthening of its ties with long time browser partner Opera, despite its own smartphone browser developments. Opera's lightweight implementation is closely tied to Nokia's midrange software platform Series 40, and now the mobile browser maker has scored again in the same market, with Vodafone, which will develop a customized version of Opera Mini for low end and midrange handsets, to be marketed across EMEA but particularly in developing economies.
In early trials in Vodafone Egypt, more than 400,000 customers downloaded the product in a month. Vodafone operators will be able to pre-instal the new browser on Java handsets or offer it for consumers to download.
Meanwhile, Nokia itself is working with Mobile-XL, a US-based mobile company, to embed the latter's SMS-based browser in handsets for selected African markets. From next month, certain phones shipping into Kenya, Uganda and Tanzania will be equipped with the XLBrowser software service, pursuing Nokia's strategy of driving internet, messaging and email applications down to user bases without PCs or smartphones.
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