When Apple launched the iPhone, it changed the mobile competitive landscape with a new approach to the user experience. Most significantly, this provided an attractive user interface that was tightly integrated with an application store. The success of the original App Store has led almost every vendor to copy it, and many operators too.
Rethink Wireless tracks the performance of the main app stores on a regular basis, highlighting their progress in terms of application numbers, revenues, billing mechanisms and other key metrics. This helps create a detailed picture of how the main stores are competing and differentiating themselves.
Important trends include the race between App Store and Android Market; the rise of other major vendor platforms like Nokia Ovi Store or Microsoft’s WP7 shopfront; and the attempt by carriers like Verizon Wireless or China Mobile to enter the game in their own right.
When Amazon opened its Kindle ebook store in China in December, it was expected to be the stalking horse to launch its Android platform too, stepping up its efforts to oust Google as the leading app s ...
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