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Many companies have claimed they invented the personal computer, but Apple’s claims have more credibility than most. The company was launched in California in 1976 and was run by Steve Jobs and Steve Wozniak , who invented all of its early computers including the famous Apple II. Today it is one of the largest Consumer Electronics businesses in the world, re-energized when Steve Jobs became CEO again in 1998. Jobs engineered redesigns for the Mac Computer range, and went on to launch the iPod, the iTunes music store and software, the iPhone, the first smartphone App Store and the iPad tablet. These have led to Apple becoming a household name around the world. The company now designs its own core processing chips and writes most of its own software and has built its reputation on original design, being first to widely use technology such as touch screens; for simplifying user interfaces; and for boldly buying up lines of supply with billion dollar pre-purchases, such as flash memory and high definition LCD screens.

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Apple delivers record quarter on back of iPhone 4S

Like an over-achieving student, Apple was determined to erase memories of its unusually disappointing September quarter, delivering record revenues in its first fiscal quarter of 2012, and one of the ...

Images of the next iPad leak, inside and out

20 February, 2012

New shots of redesigned tablet hit the web, still the possibility of an incremental update

More hardware rumours as next iPad nears launch

10 February, 2012

Latest rumours suggest apple fans can look forward to a quad-core tablet with retina display

Apple suffers two legal blows in Germany

6 February, 2012

Motorola gains injunction against iCloud, though Apple can appeal, while injunction against Samsung is rejected

Apple jumps to third place in handset league

3 February, 2012

iPhone 4S lets its vendor leapfrog LG and ZTE in the fourth quarter, says IDC, but overall handset market sees slowing growth

Three mobile majors hire key executives

1 February, 2012

AT&T reshuffles wireless leadership, Sony has new CEO, and Apple taps UK chain for new head of retail

New Chinese deals could shift 57m more iPhones

31 January, 2012

Morgan Stanley believes Apple could achieve AT&T levels of penetration if it can sign China Mobile and Telecom this year

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