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When Apple launched its first handset, the original iPhone, in 2007, it changed the rules of the cellphone game. The iPhone brought Apple’s legendary design and marketing prowess to shake up the smartphone space, which at that time was very new. Apple was not the first to launch phones with touchscreens, integrated application stores and innovative user interfaces, but the iPhone made these features into smartphone essentials. Most vendors copied its hallmarks, and those which did not do this effectively – notably Nokia – found themselves out of fashion. The iPhone has propelled Apple into the top three in the smartphone market and top five in handsets overall, though it is now under intense pressure from models running Android. As well as popularizing the touchscreen and app store, the iPhone was significant for the exclusive deals Apple signed with some early carriers, notably AT&T in the US and O2 in the UK. These operators gained high growth in subscriber numbers and ARPU because of their deals, though they came at the cost of hefty subsidies. Nearly all the exclusives have now ended, and Verizon Wireless launched its own iPhone in 2011.

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Apple delivers record quarter on back of iPhone 4S

Like an over-achieving student, Apple was determined to erase memories of its unusually disappointing September quarter, delivering record revenues in its first fiscal quarter of 2012, and one of the ...

iPhone 5 may not launch until the autumn

21 February, 2012

Reports indicate Apple will stick with the 4S's timeframe, while also preparing revamp of iTunes and App Store

Apple topped 2011 smartphone table says Gartner

15 February, 2012

In terms of end user sales, iPhone pipped Samsung to post, while the Korean firm closed on Nokia in overall handset space

iPhone brings mixed blessings to Sprint

8 February, 2012

Apple device boosts postpaid user base by 720,000, but high subsidies help to increase losses, along with 4G transition

New Chinese deals could shift 57m more iPhones

31 January, 2012

Morgan Stanley believes Apple could achieve AT&T levels of penetration if it can sign China Mobile and Telecom this year

TMo failure leaves hole in AT&T's fourth quarter

26 January, 2012

iPhone accounts for 80% of its new smartphone customers as it hits new records for high end devices

Yet more US lawsuits added in Apple-Android war

26 January, 2012

Motorola Mobility files suit in Florida against iPhone 4S and iCloud, while Apple looks to step up pressure on HTC

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